The Times/The Sunday Times: Cut Through The Noise
Trump is just one of the topical issues addressed in a new ad campaign to highlight quality journalism.
Credits
powered by
- Agency The&Partnership London/UK
- Production Company Rattling Stick
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Credits
powered by
- Agency The&Partnership London/UK
- Production Company Rattling Stick
- Editing Company Stitch
- Editor Richard Woolway
- Agency Producer Zoe Barlow
- Chief Creative Officer Jonathan Burley
- Creative Andy Peel
- Creative Dan Watts
- Creative Jonathan Burley
- Creative Micky Tudor
- Creative Greg Milbourne
- Director Ivan Bird
- Producer Emily Atterton
- Creative Director Robin Garton
- Creative Director Micky Tudor
Credits
powered by
- Agency The&Partnership London/UK
- Production Company Rattling Stick
- Editing Company Stitch
- Editor Richard Woolway
- Agency Producer Zoe Barlow
- Chief Creative Officer Jonathan Burley
- Creative Andy Peel
- Creative Dan Watts
- Creative Jonathan Burley
- Creative Micky Tudor
- Creative Greg Milbourne
- Director Ivan Bird
- Producer Emily Atterton
- Creative Director Robin Garton
- Creative Director Micky Tudor
The Times and The Sunday Times have partnered to create their first joint brand campaign, bringing to life the quality of the papers' journalism by focussing on several topical subjects affecting the international news agenda.
Created by CHI London and News UK’s in-house agency, Team News, the campaign consists of a powerful 30-second TV and cinema ad featuring a montage of significant headline moments from around the world, the commercial uses the technique of isolating one unexpected sound from each scene, dramatising how The Times and The Sunday Times get to the heart of a story.
The spot was created by Team News’ Andy Peel and Greg Milbourne and CHI's Dan Watts with direction by Ivan Bird through Rattling Stick.
Connections
powered by
- Agency The&Partnership London
- Agency Team News
- Editing Company STITCH
- Production Rattling Stick
- Agency Producer Zoe Barlow
- Chief Creative Officer Jonathan Burley
- Creative Greg Milbourne
- Creative Jonathan Burley
- Creative Micky Tudor
- Creative Dan Watts
- Creative Director Robin Garton
- Creative Director Micky Tudor
- Director Ivan Bird
- Editor Richard Woolway
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