P&G: Strong
Jeff Nichols helms an Olympic spot for Proctor & Gamble via Wieden+Kennedy Portland.
Credits
powered by- Agency Wieden+Kennedy Portland/United States of America
- Production Company Rattling Stick
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Credits
powered by- Agency Wieden+Kennedy Portland/United States of America
- Production Company Rattling Stick
- Director Jeff Nichols

Credits
powered by- Agency Wieden+Kennedy Portland/United States of America
- Production Company Rattling Stick
- Director Jeff Nichols
With 100 days to go until the Olympics return, this time in Rio de Janeiro, Proctor & Gamble has released a new motivational campaign.
Focussing on the challenges athletes have to overcome, the Wieden+Kennedy-created spot looks at how the competitors from around the world have their mums to thank for pushing and supporting them. Jeff Nichols directs the commercial through Rattling Stick.
The Olympics take place from 5-21 August in 2016.
Connections
powered by- Agency Wieden+Kennedy Portland
- Production Rattling Stick
- Director Jeff Nichols
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