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P&G – P&G: Strong

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With 100 days to go until the Olympics return, this time in Rio de Janeiro, Proctor & Gamble has released a new motivational campaign.

Focussing on the challenges athletes have to overcome, the Wieden+Kennedy-created spot looks at how the competitors from around the world have their mums to thank for pushing and supporting them. directs the commercial through Rattling Stick.

The Olympics take place from 5-21 August in 2016.

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