Pulse Films has announced the appointment of two new senior executives to its branded entertainment division. Eric Tu [above, left] based in New York, and Stephen Whelan [above,right] based in London, will assume executive producer positions at Pulse, effective immediately.
Working alongside the teams in their respective territories, Tu and Whelan will be tasked with expanding the company’s creative, strategic and production capabilities in the branded bntertainment space.
“Pulse Films is uniquely positioned in the industry, able to tap into creative talent through our management division and individual departments across a diverse range of disciplines including film, music and television," says Thomas Benski, CEO of Pulse Films. "Our branded entertainment department has been a natural evolution of this and now sits at the heart of what we do, as brands and creators look to new mediums in telling their stories. Eric and Stephen’s wealth of experience sits effortlessly in line with our own and we are delighted to have them on board”.
With more than 18 years in the industry, award-winning producer Tu was a co-founder of Persuade & Influence (the live action division of the animation studio PSYOP) and has been responsible for shaping multiple branded content programmes for global brands such as Beats by Dre, Airbnb, Uber, EA, Star Wars, lululemon, and Vans.
Whelan will join the division out of Pulse Films’ London headquarters, leaving his role as founder/executive producer of Blink Productions’ hybrid agency, White Lodge, where he specialised in direct-to-brand fashion and lifestyle content opportunities across TV and digital output, video and stills.
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