KENZO: My Mutant Brain
Spike Jonze sets new bar for fragrance commercials with this riveting short film.
Credits
powered by
- Editing Company EXILE LA
- Editor Eric Zumbrunnen
- Director Spike Jonze
- Creative Director Carol Lim
- Creative Director Humberto Leon
- Executive Post Producer Carol Lynn Weaver
- Assistant Editor
- Post Producer Brittany Carson
- Post Producer Brittany Carson
- Choreographer
- Head of Production Jennifer Locke
- Choreographer
- Head of Production
Credits
powered by
- Editing Company EXILE LA
- Editor Eric Zumbrunnen
- Director Spike Jonze
- Creative Director Carol Lim
- Creative Director Humberto Leon
- Executive Post Producer Carol Lynn Weaver
- Assistant Editor
- Post Producer Brittany Carson
- Post Producer Brittany Carson
- Choreographer
- Head of Production Jennifer Locke
- Choreographer
- Head of Production
Fragrance ads normally follow a bore-you-to-tears formula of celebrity plus sultry pose plus a few lines of 'abstract' drivel (recent offenders include Dior 'Sauvage', with Johnny Depp, and Calvin Klein's 'Deep Euphoria', starring Margot Robbie). Thankfully, French fashion house Kenzo has bucked the trend with its latest perfume commercial, a genuinely riveting bit of film.
Directed by Spike Jonze, the four-minute short sees limber-limbed actress Margaret Qualley duck out of a boring dinner party at a swanky hotel to bust some seriously bonkers moves and shoot lasers out of her hands (as you do). And if the dancing's reminiscent of the video to Sia's Chandelier, that's because it comes courtesy of choreographer du jour, Ryan Heffington.
Connections
powered by
- Editing Company EXILE LA
- Director Spike Jonze
- Editor Eric Zumbrunnen
- Assistant Editor Dusten Zimmerman
- Choreographer Ryan Heffington
- Executive Post Producer Carol Lynn Weaver
- Head of Production Jennifer Locke
- Post Producer Brittany Carson
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