Ford: The Family
Two kids huddle together in the back of a Ford car as they come to terms with their parents' divorce in Very ad.
Credits
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- Production Company New Land
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Credits
powered by
- Production Company New Land
- Post Production Cameo
- Post Production ArtOfficial Agency
- Editor Sofie Marie Kristensen
- Director of Photography Jasper J Spanning
- Agency Producer Tine Bang
- Creative Ingeborg Topsoe
- Creative Martin Vibe Jacobsen
- Creative Thomas Bjerg
- Director Daniel Kragh Jacobsen
- Producer Thor Brammer Jacobsen
Credits
powered by
- Production Company New Land
- Post Production Cameo
- Post Production ArtOfficial Agency
- Editor Sofie Marie Kristensen
- Director of Photography Jasper J Spanning
- Agency Producer Tine Bang
- Creative Ingeborg Topsoe
- Creative Martin Vibe Jacobsen
- Creative Thomas Bjerg
- Director Daniel Kragh Jacobsen
- Producer Thor Brammer Jacobsen
A family dealing with divorce is portrayed in this unusual branded content/short film from Very for Ford.
While the action takes place in and around the car, the 16-minute plotline does not centre on the vehicle at all times. Instead, the family's life and the children's emotional issues as they come to terms with the split make up the brunt of the story.
Helmed by Daniel Kragh-Jacobsen, the piece is a clever use of branded content by creating a very realistic and personal spot instead of a hyperbolic, slinky ad like the ones that make up the bulk of the automobile industry.
Connections
powered by
- Agency Very
- Post Production ArtOfficial Agency
- Post Production Cameo
- Production New Land Copenhagen
- Director Daniel Kragh-Jacobsen
- Producer Thor Brammer Jacobsen
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