Lidl: Le Bon

It's no secret that Lidl has to fight hard to secure its reputation as a cheap but delicious discount supermarket.

In a new experiential campaign from INGO, an event was held to mirror and compete with the annual Nobel Prize dinner.

While it was held in a similarly delux hall with plush decorations, it was the banquet that stole the show... using ingredients from the budget store.

All profits raised from the evening were donated to the Childhood Cancer Foundation.