Thomson: Moments

Ahead of its rebrand to TUI in late 2017, Thomson releases a new campaign, created by RKCR/Y&R, that showcases the special moments the holiday company provides at its resorts.

Directed by Scott Lyon through Outsider, the Moments spot employs Matrix-style ‘bullet-time’ effects to depict a little girl’s journey from beach to pool, where she leaps into her father's arms. As she travels she encounters mini holiday moments that are frozen in time around her. The theme represents a shift from Thomson’s previous positioning, based around the power of transformations a holiday can bring, instead it focuses on those little experiences that stay in the memory forever.

The campaign comprises TV, radio, print, digital, VOD, broadcast idents, social and in-store activations.