Google Releases the List of Top Super Bowl Spots

Google has just released a list of the 20 most-watched Super Bowl commercials to appear on YouTube between 2008 and 2016.

The ads combined have racked up over 440 million minutes of watch-time, the estimated equivalent of viewing the Big Game 1.8 million times. The ranking is based on ads released on YouTube between 2008 and 2016 and on the views those spots had in the months of January and February of the year in which they were released.

YouTube has allowed Super Bowl commercials to go global with Super Bowl ad viewership on YouTube growing over 25 times since 2008. In 2016 the three countries outside of the US which watched the most Super Bowl ads on YouTube were Canada, the UK and Russia.

In 2008, 25 per cent of Super Bowl spots on YouTube were released before the game but by 2016 this rose to 81 per cent.

20. Volkswagen Get In, Get Happy (Deutsch, 2013)

19. Volkswagen The Dog Strikes Back (Deutsch, 2012)

18. Snickers The Brady Bunch (BBDO, 2015)

17. Dodge Ram God Made a Farmer (The Richards Group, 2013)

16. Hyundai First Date (Innocean, 2016)

15. Toyota Wish Granted (Saatchi & Saatchi, 2013)

14. McDonald's Pay With Lovin' (Leo Burnet, 2015)

13. Volkswagen Wings (Argonaut, 2014)

12. Bud Light Ian, Up For Whatever (BBDO, 2014)

11. Honda Acura Transactions (RPA, 2012)

10. BMW i3 Newfangled Idea (KBS, 2015)

9. T-Mobile #KimsDataStash (Publicis, 2015)

8. Bud Light Real Life Pac-Man (Publicis, 2015)

7. Duracell Trust Your Power (Saatchi & Saatchi, 2014)

6. Mountain Dew PuppyMonkeyBaby (BBDO 2016)

5. Pokemon #Pokemon20 (Omelet, 2016)

4. Budweiser Lost Dog (Anomaly, 2015)

3. Volkswagen The Force (Deutsch, 2011)

2. Clash of Clans Revenge (Barton F. Graf, 2015)

1. Budweiser Puppy Love (Anomaly, 2014)

Keep your eyes peeled on the site in the coming weeks for coverage of the 2017 Super Bowl and the advertising activity around it, including insight from Google on the impact the Super Bowl has outside of the US.