Gangtai: Butty & Belly - All About Ass

Cheil Worldwide Beijing turn a haemorrhoid-suffering backside into a cute animated character in a unique new ad.

Had breakfast yet? If not, you might want to skip the Shredded Wheat before watching this new spot by Beijing TaiPingShengShi for Gangtai's Innovative New Anti-Haemorrhoid Patch. Because pre warning, it stars an anthropomorphic ass pushing in its own haemorrhoid.

Still with us? Then check out the other spots from the campaign, also featuring the two characters known as Butty and Belly. I smell a Compare the Meerkat-style merchandise opportunity. But then again, that could be Butty...

In the disgustingly-titled Bloody Rebirth, Butty is ashamed at leaving a trail of blood until Belly shows him one of the Gangtai patches, which stick to the stomach and 'alleviate and sooth the condition' according to the company.

In the slighty more sedate Hero of Hotpot, meanwhile, Butty worries about the amount of hot food Belly and a big mouth character (Mouthy?) are eating:

 

Liked Butty and Belly? Click here to check out a Axe Hair ad that turned a pair of boobs into a puppet. The 2000s were a different time...