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HSE – HSE: I Will Survive

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For the first-time Ireland now boasts more quitters than smokers. To celebrate this, Health Service Executive (HSE) has collaborated with Irish International to create this new PSA.

Produced by 2AM and helmed by Steve Cope, the spot features street-cast Dubliners lip-syncing to Gloria Gaynor’s I Will Survive, to pay tribute to the new non-smokers.

This isn't the first-time Gaynor's track has been used with campaigns for VH-1 and Blue Cross both featuring the 1978 anthem.

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