SickKids: MomStrong
Mothers appear as superhumans in this emotional spot from Cossette for SickKids.
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Credits
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- Agency Cossette Toronto
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Credits
powered by
- Agency Cossette Toronto
- Director Mark Zibert
Credits powered by
Credits
powered by
- Agency Cossette Toronto
- Director Mark Zibert
Cossette resumes its hard-hitting campaign for the SickKids foundation - following Missing Home and Anthem released last year.
This time, the spot focuses on the mothers whose children suffer from life threatening illness, depicting them as warriors who are able to override their emotions in order to remain strong in front of their kids.
The spot is beautifully-shot and seriously impactful - coinciding with Mother's Day in the US which falls on May 14.
Connections
powered by
- Agency Cossette Toronto
- Production Skin and Bones Film Company
- Director Mark Zibert
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