Føtex: Rollo the Reindeer

Move over Rudolph, there's a new reindeer in town...  

In their Christmas campaign for Danish supermarket chain Fotex, Copenhagen shop Wibroe Duckert & Partners introduce Rollo, a reindeer who's less than eager to carry out his sleigh-pulling duties for his little owner, who's on a tight schedule to deliver gifts. After a lot of encouragement the stubborn animal is finally persuaded to move, and off they soar into the sky over the snowy tree-tops. A fairytale ending? Perhaps - but look out for a sweet twist at the end.

The spot was directed by Rune Milton through Nobody.