Dallas Pets Alive: Spoty Play

A dog made out of a vintage soundsystem is the surprisingly cute star of this film promoting a Spotify-backed initiative that pairs listeners with adoptable dogs.

A partnership between dog shelter Dallas Pets Alive and the music streaming service, Spoty Play is a series of playlists curated to fit a dog’s personality and attitude, whether they’re mellow, high-energy, shy, outdoorsy, or something in between. This way, adopters can discover their perfect pet through music.

While the insight behind the campaign is similar to 'Adoptify', creative agency Dieste, has come up with a clever and imaginative way of embodying the two strands of the partnership - dogs and music - in the film's loveable central character, Jam.