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Uniqlo – Uniqlo: Finally Free

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This impressive and deceptively simple spot for Japanese clothing brand Uniqlo traces the evolution of fashion in a single shot.  

In the director's cut shown above, a journey through the ages sees a woman shed layers of clothing over and over, in one take, with each outfit becoming more and more modern. Climbing from her carriage, she runs across a lush landscape, through a maze before finding herself looking out over a chateau in the distance. 

The film, which was shot in a day, was directed by Marco Prestini through Strangelove, with post work by Carbon Los Angeles.

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