Mucinex: Post Game
Contemplating calling in sick after Super Bowl Sunday this year? Mucinex is on to you...
Credits
powered by
- Animation Psyop NY
- Editing Company Cabin Editorial
- Music Chroma
- Sound Design Sonic Union, New York
- Editor Graham Turner
- Art Director Mikey Harmon
- Agency Producer Alexis Mead
- Executive Producer David Thorne
- Executive Producer Shannon Alexander
- Chief Creative Officer Sean Bryan
- Chief Creative Officer Tom Murphy
- Director Speck & Gordon
- Associate Creative Director Adam Koehler
- Sound Designer Paul Weiss
- [group] Creative Director Geoff Bentz
- [group] Creative Director Nic Howell
- Director Broadcast Production
- Director Broadcast Production
- Music Producer Dan Gross
- Chief Production Officer
- Music Producer
- Chief Production Officer Nathy Aviram
- Music Producer
Credits
powered by
- Animation Psyop NY
- Editing Company Cabin Editorial
- Music Chroma
- Sound Design Sonic Union, New York
- Editor Graham Turner
- Art Director Mikey Harmon
- Agency Producer Alexis Mead
- Executive Producer David Thorne
- Executive Producer Shannon Alexander
- Chief Creative Officer Sean Bryan
- Chief Creative Officer Tom Murphy
- Director Speck & Gordon
- Associate Creative Director Adam Koehler
- Sound Designer Paul Weiss
- [group] Creative Director Geoff Bentz
- [group] Creative Director Nic Howell
- Director Broadcast Production
- Director Broadcast Production
- Music Producer Dan Gross
- Chief Production Officer
- Music Producer
- Chief Production Officer Nathy Aviram
- Music Producer
In a revelation on par with the fact that bears do, in fact, defecate in the woods, a survey has found that on the Monday after Super Bowl Sunday, more people call in sick to work than any other day of the year.
Cold and flu medication brand, Mucinex, gives a sly wink to the malingerers via its 2018 Super Bowl campaign, created by McCann New York/McCann Humancare. The centrepiece 30-second spot, which was directed by Speck & Gordon through Furlined, will run immediately following the game and sees slimy antihero Mr Mucus (animated by Psyop) blowing the whistle on all the hungover folk contemplating a sickie. It closes with the tagline - "Enjoy your 'sick day' America. When you're really sick, take Mucinex."
The campaign also includes a Twitter #SuperSickMonday excuse generator and an integration with the Z100 morning show on #SuperSickMonday itself.
Connections
powered by
- Agency McCann Humancare
- Agency McCann New York
- Animation Psyop NY
- Editing Company Cabin Editorial
- Music CHROMA
- Sound Design Sonic Union, New York
- Chief Creative Officer Tom Murphy
- Chief Creative Officer Sean Bryan
- Director Speck & Gordon
- Editor Graham Turner
- Executive Producer David Thorne
- Executive Producer Shannon Alexander
- Chief Production Officer Nathy Aviram
- Director Broadcast Production Danielle Korn
- Music Producer Dan Gross
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