Canadian Tire: Tap; First Skate; Curl for Glory
Canadian Tire's new Winter Olympics campaign features three spots that range from anthemic to tear-jerker.
Credits
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- Agency Leo Burnett Toronto/Canada
- Production Company Soft Citizen
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Credits
powered by
- Agency Leo Burnett Toronto/Canada
- Production Company Soft Citizen
- Grade Company 3 New York
- Editing Company Rooster
- Post Production a52
- Editor Marc Langley
- Editor Michelle Czukar
- Director of Photography Adam Arkapaw
- Art Director Logan Gabel
- Copywriter Graeme Campbell
- Executive Producer Link York
- Executive Producer Eva Preger
- Executive Producer Rob Burns
- Chief Creative Officer Judy John
- Director Mark Molloy
- Producer Ed Callaghan
- Colourist Tom Poole
- [group] Creative Director Paul Giannetta
- [group] Creative Director Anthony Atkinson
Credits
powered by
- Agency Leo Burnett Toronto/Canada
- Production Company Soft Citizen
- Grade Company 3 New York
- Editing Company Rooster
- Post Production a52
- Editor Marc Langley
- Editor Michelle Czukar
- Director of Photography Adam Arkapaw
- Art Director Logan Gabel
- Copywriter Graeme Campbell
- Executive Producer Link York
- Executive Producer Eva Preger
- Executive Producer Rob Burns
- Chief Creative Officer Judy John
- Director Mark Molloy
- Producer Ed Callaghan
- Colourist Tom Poole
- [group] Creative Director Paul Giannetta
- [group] Creative Director Anthony Atkinson
Leo Burnett Toronto and Smuggler@Soft Citizen's Mark Molloy have collaborated to produce three spots for the Canadian Tire's Winter Olympics campaign, We All Play for Canada. First Skate [below] tells the touching story of a father fashioning a sledge for his paraplegic son, while Curl for Glory features a community pitching in to bring an underdog to victory. In the anthemic Tap [top], Canadian Tire partner athletes, Wayne Gretzky, Hayley Wickenhesier, Jonathan Toews, Connor McDavid and Rick Hansen root on Canada and its athletes, along with the rest of the country.
Connections
powered by
- Agency Leo Burnett Toronto
- Editing Company Rooster
- Grade Company 3 New York
- Post Production A52
- Production Smuggler
- Production Soft Citizen
- Chief Creative Officer Judy John
- Copywriter Graeme Campbell
- Director Mark Molloy
- Director of Photography Adam Arkapaw
- Editor Michelle Czukar
- Editor Marc Langley
- Executive Producer Eva Preger
- Executive Producer Link York
- Executive Producer Rob Burns
- Group Creative Director Anthony Atkinson
- Producer Ed Callaghan
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