Pepsi: This Is the Pepsi...

Pepsi – Pepsi: This Is the Pepsi...

Credits

Production Company RadicalMedia LA/United States of America

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Production Company RadicalMedia LA/United States of America
Sound Design Sound Lounge
Grade Company 3 LA
Post Production Framestore LA
Editor Nate Gross
Executive Producer Sasha Hirschfeld
Executive Producer Greg Carlesimo
Managing Director James Razzall

Visual FX Martin Lazaro
Head of Production Alison Howlett
Director Hanna Maria Heidrich
Producer Carla Tate
Creative Director Erin Doyle
Creative Director Kim Linn
Post Producer Becca Riehl
VFX Supervisor Lily Tilton

VFX Supervisor PJ Stegall
Colourist Tom Poole
Sound Designer Tom Jucarone

Show full credits

Hide full credits

Credits powered by

Ahead of Sunday's Big Game, Pepsi has unveiled the TV spot that will air during Super Bowl LII. Titled This Is the Pepsi, the ad takes fans through decades of the brand’s history in pop culture.

The spot, created in-house at Pepsi, is narrated by Jimmy Fallon and, as previously announced, includes a new take on the famous 1992 Pepsi Super Bowl ad starring Cindy Crawford [below], this time alongside her son Presley Gerber. The spot also features iconic celebrities of Pepsi’s past and present, including Britney Spears, Michael Jackson, Jeff Gordon, “Uncle Drew,” and a cameo from the famous DeLorean Time Machine from Back to the Future.

The in game spot will be a 30-second cut [below] of the full-length commercial [top] and the ad that will run on digital and across the brand’s social media platforms.

This campaign marks the US launch of Pepsi’s global, year-long creative campaign, Pepsi Generations, rolling out across the full Pepsi portfolio.