Sprint: Evelyn
A super-intelligent robot castigates her creator's stupidity in choosing a competitor's wireless network in Sprint's Superbowl LII spot out of Droga5 New York.
Credits
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Credits
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- Agency Droga5
- Production Company MJZ
- Editing Company Union Editorial
- Post Production MPC New York
- Sound Design Sonic Union, New York
- Music JSM Music Inc
- Editor Jim Haygood
- Director of Photography Masanobu Takayanagi
- Art Director Felipe Mollica
- Copywriter Chase Kimball
- Agency Producer Dave Stephenson
- Executive Creative Director Matt Ian
- Executive Producer Emma Wilcockson
- Chief Creative Officer Ted Royer
- Photographer Steve Gibson
- Director Nick Ball
- Producer Karen Chen
- VFX Supervisor Warren Paleos
- Associate Creative Director Mo Said
- Associate Creative Director Joel Francke
- Composer Joel Simon
- Composer Augustus Skinner
- Sound Designer Brian Goodheart
- Creative Chairman David Droga
- Chief Creation Officer Sally-Ann Dale
- [group] Creative Director Amee Shah
- Social Art Director
- Social Copywriter
- Production Development Director
- Production Development Director Lucia Grillo
- Co-Director of Film Production
- Associate Producer
- Associate Producer
- Co-Director of Film Production
- Co-Director of Film Production Jesse Brihn
- Co-Director of Film Production Jesse Brihn
- Senior Producer
Credits
powered by
- Agency Droga5
- Production Company MJZ
- Editing Company Union Editorial
- Post Production MPC New York
- Sound Design Sonic Union, New York
- Music JSM Music Inc
- Editor Jim Haygood
- Director of Photography Masanobu Takayanagi
- Art Director Felipe Mollica
- Copywriter Chase Kimball
- Agency Producer Dave Stephenson
- Executive Creative Director Matt Ian
- Executive Producer Emma Wilcockson
- Chief Creative Officer Ted Royer
- Photographer Steve Gibson
- Director Nick Ball
- Producer Karen Chen
- VFX Supervisor Warren Paleos
- Associate Creative Director Mo Said
- Associate Creative Director Joel Francke
- Composer Joel Simon
- Composer Augustus Skinner
- Sound Designer Brian Goodheart
- Creative Chairman David Droga
- Chief Creation Officer Sally-Ann Dale
- [group] Creative Director Amee Shah
- Social Art Director
- Social Copywriter
- Production Development Director
- Production Development Director Lucia Grillo
- Co-Director of Film Production
- Associate Producer
- Associate Producer
- Co-Director of Film Production
- Co-Director of Film Production Jesse Brihn
- Co-Director of Film Production Jesse Brihn
- Senior Producer
Proof that robots are intellectually superior to their dumb human creators comes in the form of this comic Super Bowl LII spot for wireless network Sprint.
Created by Droga5 New York and directed by MJZ's Nick Ball, the commercial, which will air in the first quarter of the game, introduces Evelyn, an Ex Machina-esque android who's seen questioning her human creator's choice of wireless carrier. After analyzing all the data, Evelyn explains why switching to Sprint is the obvious choice, and teases her creator for paying through the nose for Verizon's services. It's not long before the other robots join in with the mickey-taking (watch out for the cheeky mini-droid), which swiftly sends the scientist to a Sprint store for an upgrade.
Connections
powered by
- Agency Droga5
- Editing Company Union Editorial
- Post Production MPC New York
- Production MJZ
- Sound Design Sonic Union, New York
- Chief Creation Officer Sally-Ann Dale
- Chief Creative Officer Ted Royer
- Composer Joel Simon
- Creative Chairman David Droga
- Director Nick Ball
- Editor Jim Haygood
- Executive Creative Director Matt Ian
- Executive Producer Emma Wilcockson
- Group Creative Director Amee Shah
- Producer Karen Chen
- Associate Producer Stephanie Hill
- Co-Director of Film Production Bryan Litman
- Co-Director of Film Production Jesse Brihn
- Production Development Director Lucia Grillo
- Senior Producer Katie Harris
- Social Art Director Debbie Pan
- Social Copywriter Emily Berger
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