Find Out Who Won What in Digital Craft, Film Craft, Entertainment & More

Last night, adland’s finest descended on the Cannes Lions Palais to attend the award show for the Digital Craft, Industry Craft, Film Craft, Entertainment and Entertainment for Music categories.

There were some surprise wins from the night, but don’t worry, if you can’t remember who the big winners were or you were unable to attend the show in person, we’ve collated the Grand Prix winners for you across all the categories.

Film Craft

Furlined founder Diane McArter served as the Film Craft jury president. With a whooping 87 awards given on the night, there was one Grand Prix winner, awarded to Sra Rushmore for its Hope campaign for the International Committee of the Red Cross (below).

While some may have been surprised to hear that this spot came out top, even beating TBWA’s Welcome Home spot for Apple Homepod, which was awarded a Gold Lion, McArter explains that the jury were in the room until 3am deciding. Their concluding thoughts? That the film “plunged us into another world” and even after repeated viewings, “Kleenex was distributed round the jury room,” she said.

Digital Craft

Isobar’s Aeronaut VR, an immersive music video experience (below) took home the Grand Prix prize in Digital Craft, a worthy feat considering it featured a world-first volumetric performance from musician, William Corgan.  

Isobar global CEO Jean Lin acted as the jury president across this category, which she said “has evolved and matured so much over the years.”

Of the winning Grand Prix, Lin said, “The work stirred our emotions. Technology enables the idea, but it [the technology] is intuitive and almost invisible.”

Entertainment for Music

As decided by jury president and Warner Bros Records' EVP for Strategic Marketing, Lori Feldman, the Entertainment for Music category was particularly competitive this year which explains why two Grand Prix’s were awarded.

Smuggler’s promo for Jay Z, Smile (below) and Apple Homepod’s Welcome Home stole the jury’s hearts and earned the top accolades.

Of Welcome Home, Feldman said, "Debate raged all week over whether it’s a music video or an advert. The answer is in the eye of the beholder. The brand is at the centre of the action in such a simple way.” Which is precisely what Feldman and her jury members were looking for; ways for "brands to play a meaningful role in people’s lives.”

Entertainment

The Entertainment category intentionally blurs the line between ads and entertainment, aiming for content to enter and drive culture while remaining relevant for the brand it's advertising.

N=5s’ campaign for KPN, Evert_45,  (below) took home the highly-sought after Grand Prix prize in this category, which jury president, VML's global CCO Debbie Vandevan, revealed was because of its understanding of the brand. She said, ‘We decided on this because it’s about the brand, a telecoms company, playing a part in consumers lives. It also took an old story to a new generation. Young people consumer content on demand and this was a good example of that."

Industry Craft

This is the first year that this category has existed at Cannes as it was introduced to reward the artistry, talent and skill of bringing a solution to life.

Yang Yeo, creative Kaiju at Japanese agency, Hakuhodo Inc, served as the jury president for this category, in which the Grand Prix accolade was awarded to Ogilvy’s Ali campaign for Kiwi Shoe Care (below). Yeo admitted that this honour may seem like a surprisingly traditional choice because it was a long copy print ad that didn’t even feature Mohammed Ali himself, only his boxing boots, but it was “the power of beautiful copywriting, the power of craft” that transported the jury to the ring and secured the highest prize for the campaign.