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GAS Music: Alternative Elton

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As Great British Institutions are formed, so too are parodies of them and not long after the brouhaha around this year’s John Lewis Christmas campaign had settled, along came the inevitable spoofs. None has tickled shots’ funnybone more than this superb video from GAS Music Ltd, in which Adam & Eve/DDB's top spot gets an awesome audio makeover. 

Gary Hilton, GAS’ founder and creative director explains: “central to the JL campaign has been music, which has included The Beatles, Oasis, The Smiths, Elbow, Frankie Goes To Hollywood and more. This year, Elton John’s Your Song followed the singer’s rocketing career, condensed over the decades in a brilliant film directed by Seb Edwards. So if the John Lewis festive spot reigns as the king of Christmas advertising, just how important is the music; the sound; the audio?”

 

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