Australian Lamb: Summer
Lamp and comedy chops combine in this clever new spot for Australia Lamb which sees an attempt to unite two countries over a shared love of meat!
Credits
powered by
- Agency The Monkeys/Australia
-
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency The Monkeys/Australia
- Sound Design Song Zu Sydney
- Post Production Blockhead
- Editor Adam Wills
- Director of Photography Daniel Ardilley
- Art Director Scott Zuliani
- Copywriter Tim Pashen
- Copywriter Pierce Thomson
- Agency Producer Sally Lankshear
- Agency Producer Kaija Wall
- Executive Creative Director Vince Lagana
- Executive Producer Adrian Shapiro
- Chief Creative Officer Scott Nowell
- Head of Production Thea Carone
- Director Tim Bullock
- Producer Kate Gooden
- Creative Director Scott Dettrick
Credits
powered by
- Agency The Monkeys/Australia
- Sound Design Song Zu Sydney
- Post Production Blockhead
- Editor Adam Wills
- Director of Photography Daniel Ardilley
- Art Director Scott Zuliani
- Copywriter Tim Pashen
- Copywriter Pierce Thomson
- Agency Producer Sally Lankshear
- Agency Producer Kaija Wall
- Executive Creative Director Vince Lagana
- Executive Producer Adrian Shapiro
- Chief Creative Officer Scott Nowell
- Head of Production Thea Carone
- Director Tim Bullock
- Producer Kate Gooden
- Creative Director Scott Dettrick
While much of Europe contends with wind, rain, freezing temperatures and no small amount of snow, elsewhere in the world - specifically Australia - it's summertime. The appearance of the sun doesn't always bode well (the country is in the middle of a record, dangerously hot heat wave) but it does mean BBQs, and to celebrate that fact here's a very funny new spot for Australian Lamb, via Meat and Livestock Australia.
Building on the brand platform ‘Share the Lamb’, the integrated campaign sets out to extend the ‘rosemary sprig’ to neighbouring New Zealand and bridge the divide over something everyone can agree on - lamb.
The spot, directed by Tim Bullock through Sydney agency The Monkeys, takes us back to 1900 when Australia’s first Prime Minister, Edmund Barton, is finalising the Constitution Act and makes New Zealand part of The Commonwealth. This historical fact then inspires two modern day Aussie politicians to connect both countries again.
The stage is then set for both nations to come together over a lamb barbecue, among a huge floating party in the middle of the Tasman Sea. The comical ad, which references Australia's oft-changing prime ministerial hot-seat and the country's usual way of solving everything ("lamb and a Hemsworth") celebrates the best of both nations and joins the countries together for New Australia-land.
Connections
powered by
- Agency The Monkeys
- Post Production Blockhead
- Production Scoundrel
- Sound Design Song Zu Sydney
- Agency Producer Kaija Wall
- Chief Creative Officer Scott Nowell
- Creative Director Scott Dettrick
- Director Tim Bullock
- Editor Adam Wills
- Executive Creative Director Vince Lagana
- Executive Producer Adrian Shapiro
- Head of Production Thea Carone
- Producer Kate Gooden
Unlock this information and more with a Source membership.
