Turbo Tax: Robo-Child

Turbo Tax – Turbo Tax: Robo-Child

Credits

Agency Wieden+Kennedy Portland/United States of America
Production Company SMUGGLER

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Credits

Agency Wieden+Kennedy Portland/United States of America
Production Company SMUGGLER
Editing Company Cut+Run Los Angeles
Visual Effects Method Studios
Copywriter Andy Laugenour
Editor Frank Effron
VFX Supervisor Gong Myung Lee
Copywriter Gus Solis

Producer Ian Blain
Production Coordinator Jasmyn Barr
Creative Director Jason Campbell
Creative Director Kevin Jones
Director Randy Krallman
Creative Director Roberto Lastra
Executive Producer Sue Ahn

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Wieden+Kennedy Portland are behind this decidedly creepy spot for Turbo Tax.

Directed by Smuggler's Randy Krallman, the Super Bowl spot features the android boy introduced in a pre-game trailer [below] which sparked a social media storm of horrified responses.

In this ad, Robo-child reveals an unusual career ambition: when he grows up, he wants to become a Turbo Tax advisor. The problem is, as his team of inventors point out, he simply doesn't have the emotional range required for the job - a point that's proved by his unnerving reaction to the news. Sweet dreams, guys...