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Thai Health Promotion Foundation – Bok Choy

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What's the hardest you've ever searched for a recipe's essential ingredient?

It's probably safe to say you haven't gone to the country-crossing, eyeball-yanking lengths of the young protagonist in this delightfully deranged spot for the Thai Health Promotion Foundation.

Seeing her on a mission to rustle up some Kwang Toong for her master, the star of Bok Choy assaults market workers and pleads with farmers to get some of the good stuff, even if it's out of season.

With an unexpected message as it's denouement, and some lovely 4th-wall-breaking comedy interludes in between, this madcap adventure from Leo Burnett Bangkok and director Suthon Petchsuwan certainly sticks in the mind.

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