A middle-finger salute to 2020
2020 has been... well, let's just agree it's been sub-standard on many, many levels. This new campaign rightly gives the finger to a year to forget, but for the right reasons.
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Credits
View on- Agency Public/Toronto
- Production Company Station Film
- Director Brendan Gibbons
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Credits
View on- Agency Public/Toronto
- Production Company Station Film
- Director Brendan Gibbons
- Concept/Script/Editing Public/Toronto
- Composer Ari Posner
- Audio Mixer/Sound Designer Andres Villarreal
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Credits
powered by- Agency Public/Toronto
- Production Company Station Film
- Director Brendan Gibbons
- Concept/Script/Editing Public/Toronto
- Composer Ari Posner
- Audio Mixer/Sound Designer Andres Villarreal
Canadian social impact agency PUBLIC is behind this new online video which is a cathartic send off to acknowledge the crazy year we've had.
The video features a series of people raising their middle finger and giving a heart-felt "fuck you" to 2020; for Covid-19, for rising unemployment, for closed school, cancelled weddings, the 'all lives matter' brigade, and all manner of other disappointments visited on people over the course of the last 12 months!
Directed by Station Film’s Brendan Gibbons, the campaign will drive donations to Mental Health Coalition (US) and Black Health Alliance (Canada), as the agency's annual holiday campaign in support of a cause.
