Microsoft heads #BeneathTheSurface
This insightful mini-profile on artist and photographer Paperboyo, the kick-off to a longer series, highlights that creativity comes in many different shapes, sizes and styles.
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A new campaign for Microsoft Surface follows recent research from the brand revealing half of all Brits admit that they may never pursue their passions due to ‘a lack of creative skills’.
Furthermore, a quarter of the Gen Z generation still define creativity as a profession, such as an artist, a performer or designer…
To kick out those old school beliefs linked to creativity, Microsoft Surface has partnered with paper artist and photographer, Rich McCor (AKA Paperboyo), to create a new content series, #BeneathTheSurface, that sees Paperboyo meet with some of the UK’s most brilliant entrepreneurs, inspiring Brits to take a look at the world with fresh eyes, pursue new passions, and interests - regardless of whether they consider themselves to be creative or not.
Boasting almost half a million Instagram followers, Paperboyo, would have never reached the position he is in today if it wasn’t for uncovering a passion for a new artform - allowing him to rethink a production role at the BBC and overall, his career. However, in this journey, Rich says he also had to overcome a feeling that perhaps he ‘wasn’t creative enough’ to truly pursue his passion.
