adidas says das ist deutsch
In an energetic ode to German culture, director Sanjay De Silva reveals the apparel brand’s new kit for the country’s football team.
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Credits
View on- Agency Jung Von Matt/Hamburg
- Production Company ANORAK Film
- Director Sanjay De Silva
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Credits
View on- Agency Jung Von Matt/Hamburg
- Production Company ANORAK Film
- Director Sanjay De Silva
- Executive Producer Tobias Steinhauser
- Producer Julian Altenburg
- Online/CGI Katalyst
- Sound Factory Studios/London
- Sound Producer Beth Massey
- Music/Music Supervision Sizzer Amsterdam
- Executive Creative Director Alexander Michaelsen
- Creative Director Mattias Jahn
- Creative Director Robert Weider
- Head of TV Johannes Haverkamp
- Senior Producer Anna Lina Ulm
- Art Director Francesca Molteni
- Copywriter Katharina Mohn
- Producer Maximilian Helmer
- Head of Production Design Matthias Grundl
- Production Designer Colin Taplin
- DP Jake Scott / (DP)
- Editor Hasani Franke
- Assistant Editor Louis Caldwell
- Post Producer Katharina Susec
- Colorist Mathieu Caplanne
- Music Supervisor Jesper Gadeberg
- Stylist Larissa Bechthold
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Credits
powered by- Agency Jung Von Matt/Hamburg
- Production Company ANORAK Film
- Director Sanjay De Silva
- Executive Producer Tobias Steinhauser
- Producer Julian Altenburg
- Online/CGI Katalyst
- Sound Factory Studios/London
- Sound Producer Beth Massey
- Music/Music Supervision Sizzer Amsterdam
- Executive Creative Director Alexander Michaelsen
- Creative Director Mattias Jahn
- Creative Director Robert Weider
- Head of TV Johannes Haverkamp
- Senior Producer Anna Lina Ulm
- Art Director Francesca Molteni
- Copywriter Katharina Mohn
- Producer Maximilian Helmer
- Head of Production Design Matthias Grundl
- Production Designer Colin Taplin
- DP Jake Scott / (DP)
- Editor Hasani Franke
- Assistant Editor Louis Caldwell
- Post Producer Katharina Susec
- Colorist Mathieu Caplanne
- Music Supervisor Jesper Gadeberg
- Stylist Larissa Bechthold
As a sacred piece of football culture, a jersey stands for many things, but ultimately, it stands for the country it represents on the field.
To squash any comment that its redesign of Germany's football kit simply isn’t, well, German enough, sports apparel brand adidas has launched this dynamic and celebratory film, created by Jung von Matt through ANORAK Film, and titled Typical German, paying tribute to the country’s culture and quirks.
Through Sanjay De Silva’s distinctive directorial style, age-old stereotypes are celebrated with a subtle wink and absolutely no shame. The film flies between each member of the national team, who each get their moment to shine with Germany’s typically dry humour, surrounded by iconic locations and a diverse cast with the aim of showcasing every corner of the German identity.
