Colgate’s unconditional love

In this heartwarming short film, created by VML for household brand Colgate, Oriental Films' Yupi Segura weaves touching themes of secrecy, discovery, and self acceptance. 

The gorgeously shot spot follows Dani, a teen who hides their true identity from their parents - which involves dressing differently at home and washing their preferred clothes in secret. 

Until one night, when Dani’s mum discovers a secret box of clothes whilst collecting dirty laundry. In an impactful and emotional closing scene, she washes the garbs and returns them with a comforting hug, illustrating that softness not only occurs through the physical act of washing clothes but also in those sincere moments intertwined around the activity.