adidas toes the line

This new campaign for adidas, called Ten Toes Down, is a collaboration with American artist Hebru Brantley and uses his signature style, colour palette and characters to create a vivid new world.

Created by Kitchen Table New York and directed by Gabriel Agustin Freire through Light Farm Studios, the film follows a young boy who's running from a purple, animated fog. 

He enters an art exhibition (of Brantley's work, naturally) before he's sucked into one of the paintings and enters an unusual animated world, becoming an animated version of himself in the process.

Wearing a Kermit the Frog-esque hood the young boy rallies a collection of phone-zombie kids to defeat the purple fog.