Age doesn't bring wisdom in Lidl film
An emotional and fantastic tale of a conscientious boy who refuses to grow up is the centre of this new campaign for Lidl.
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Credits
View on- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
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Unlock full credits and more with a shots membership
Credits
View on- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Sound Design Bounce Music & Sound Design
- DP Thimios Bakatakis
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Sound Design Bounce Music & Sound Design
- DP Thimios Bakatakis
Who are the kids and who are the real, responsible adults?
That's the premise for this new campaign for Lidl created by The Newtons Laboratory and directed by Filmiki's Augusto de Fraga.
In the three-minute film we see our protagonist, the eponymous boy, witness the death of a dolphin that consumed too much plastic which sets him to thinking that the world isn't as he would wish it. He therefore refuses to grow up, refusing to inherit a world blighted by plastic and other environmental concerns.
