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D’Italiano – Soak It All In

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The baked goods brand D’Italiano releases a new campaign depicting a chaotic convivial gathering, with diners attending a table groaning with goodies, including bread, buns and bagels.

Created by Rethink, and directed by Mark Zibert through Scouts Honour, the vibrant film takes visual inspiration from Renaissance paintings, featuring a chiaroscuro-lit family scene, with food items gaily flying off plates, occasionally reaching a very pleased pooch, random tech enabling floating condiments and buns and bread bouncing around – ultimately sopping up a hearty red sauce.

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