Alzheimer's Society says don't forget it's an illness
A touching new spot for The Alzheimer's Society shows how the disease can creep into people's lives.
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Credits
View on- Agency New Commercial Arts/London
- Production Company Academy
- Director Billy Boyd Cape
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Credits
View on- Agency New Commercial Arts/London
- Production Company Academy
- Director Billy Boyd Cape
- Post Time Based Arts
- Sound Soundtree Music
- Producer Gemma Priggen
- DP Molly Manning-Walker
- Production Design Luke Moran-Morris
- Creative Ian Heartfield
- Creative Mary Johansen
- Art Director Nici Hofer
- Creative Kenny Meek
- Producer Lucie Georgeson
- Editor Ellie Johnson
- Colorist Simone Grattarola
- Sound Designer Henning Knoepfel
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency New Commercial Arts/London
- Production Company Academy
- Director Billy Boyd Cape
- Post Time Based Arts
- Sound Soundtree Music
- Producer Gemma Priggen
- DP Molly Manning-Walker
- Production Design Luke Moran-Morris
- Creative Ian Heartfield
- Creative Mary Johansen
- Art Director Nici Hofer
- Creative Kenny Meek
- Producer Lucie Georgeson
- Editor Ellie Johnson
- Colorist Simone Grattarola
- Sound Designer Henning Knoepfel
Alzheimer's is an insidious disease which has touched many families in some way, and this new spot shows its effects in a heart-rending way.
Created by New Commercial Arts London and deftly directed by Academy's Billy Boyd Cape, the 90 seconds spot features an elderly couple going about their day.
"What time shall we leave tomorrow?" Jane asks her husband casually. "About eight," he replies. But later in the day Jane once again asks "What time shall we leave tomorrow?". Lightheartedly, Jane's husband shakes his head and says, again, "eight". On the third time of asking his patience has worn thin, and by the fourth, while in bed that evening, the sad and painful realisation dawns that something isn't quite right with Jane.
