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Amazon – Separation

Credits

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Agency Wieden + Kennedy/London
Production Company MJZ/London
Director Michael Spiccia

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Credits

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Agency Wieden + Kennedy/London
Production Company MJZ/London
Director Michael Spiccia
Executive Creative Director Susan Hoffman
Creative Director Charlie Lanus
Creative Director Lucas Reis
Head of Production Richard Adkins
Head of Production Amy Leach

Producer James Laughton
Creative Georgina Brisby
Managing Director Lindsay Turnham
Executive Producer Dickie Jeffares
Edit Company Trim
Editor Paul Hardcastle
Editor Josh Mannox
Producer Tatyana Alexandra

VFX Company Time Based Arts
VFX Head of Production Tom Johnson
VFX Producer Mia Saunders
Colorist Simone Grattarola
Sound Design King Lear Music & Sound
Sound Designer Jack Sedgwick
Music Supervision Twenty Below Music
Assistant Producer Ross Taylor

Producer James Waters
Production Manager Davina Abrahams
DP Christopher Blauvelt
Production Designer Fiona Crombie
VFX Producer Tom Manton
VFX Supervisor Richie White
Producer Suzy MacGregor
Creative Director Chris Whitehead

Creative Director Jackie Meyer
Head of Creative Production David Connell
Chief Creative Officer Jo Shoesmith
Creative Marcelo Duarte

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Online retail subscription Amazon Prime has launched these two charismatic spots, created with Wieden + Kennedy and directed by Michael Spiccia through MJZ.

Furthering the brand’s It’s On Prime platform, which recently launched with its successful first film, Tache, the spots continue to champion the service’s fast, free delivery and expansive range of products, from TV shows to pharmaceuticals.

Gourmet Guard tells a touching story of security guard as he discovers a passion for cooking, finding inspiration from Prime Video shows to go on and prepare delicious meals through cookbooks and kitchen necessities.

Separation, soundtracked by Burt Bacharach classic Always Something There To Remind Me, picks up with Josh and Julia. Their shared Prime membership carries them through a painful breakup, with a series of purposeful purchases meant to show each other just how well they’re doing, to realising they still miss one another when watching romantic scenes from their favourite shows.