Animalife proves that karma really is a bitch
An airport sniffer dog gets its revenge on a former owner in this spot out of Havas Portugal.
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Credits
View on- Agency Havas/Lisbon
- Production Company Major West
- Director Paco Cruz
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Credits
View on- Agency Havas/Lisbon
- Production Company Major West
- Director Paco Cruz
- Executive Producer Ines Ferreira da Cruz
- Line Producer Tiago Guerra
- Creative Director Paulo Pinto
- Copywriter Nuno Leal
- Producer Vanessa Nunes
- Editor Jose Barreiros
- Colorist Paulo Ines
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Havas/Lisbon
- Production Company Major West
- Director Paco Cruz
- Executive Producer Ines Ferreira da Cruz
- Line Producer Tiago Guerra
- Creative Director Paulo Pinto
- Copywriter Nuno Leal
- Producer Vanessa Nunes
- Editor Jose Barreiros
- Colorist Paulo Ines
They say an elephant never forgets, but judging by this clever ad for animal rights organisation Animalife, neither does a dog...
Havas Portugal are behind the new campaign, which portrays that palm-sweating moment at customs when a sniffer dog starts going ballistic. The traveller is promptly hauled into a side room by officials and his suitcase searched for drugs or other illegal items.
Yet, despite shaking out all his clothes, and ripping a teddy bear apart, there's nothing to be found - but the dog continues to bark. Cue everyone's worst nightmare: an intimate rectal examination (the latex gloves are snapped on in lingering slo-mo).
At this point, you're feeling pretty sorry for the unfortunate bloke, but there's a twist: as he collects his bag and looks into the hound's face, he has a sudden flashback: this is the dog he abandoned years ago in a field. Pure poetic justice - and proof that karma really is a bitch.
The spot was directed by Paco Cruz via Major West.
