Apple Airpods can put a spring in your step
Oscar Hudson directs this stylish and dynamic new spot for Apple which sees the world become an elastic playground.
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Credits
View on- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Pulse Films/USA
- Director Oscar Hudson
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Credits
View on- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Pulse Films/USA
- Director Oscar Hudson
- VFX Framestore/Los Angeles
- Edit Company Cosmo Street/Los Angeles
- Editor Paul Hardcastle
- Global President of Commercials & Branded Entertainment Davud Karbassioun
- Managing Director Hillary Rogers
- Executive Producer Darren Foldes
- Head of Production Jennifer Ingalls
- Production Service Company Radioaktive Film
- Executive Producer Darko Skulsky
- Executive Producer Kate Galytska
- DP Daniel Landin
- Production Designer Dan Betteridge
- Costume Designer Selina Wong
- Senior Producer Ian Kelly
- Line Producer George Saunders
- Composer Tessellated
- Choreographer Yoann Bourgeois
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Credits
powered by- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Pulse Films/USA
- Director Oscar Hudson
- VFX Framestore/Los Angeles
- Edit Company Cosmo Street/Los Angeles
- Editor Paul Hardcastle
- Global President of Commercials & Branded Entertainment Davud Karbassioun
- Managing Director Hillary Rogers
- Executive Producer Darren Foldes
- Head of Production Jennifer Ingalls
- Production Service Company Radioaktive Film
- Executive Producer Darko Skulsky
- Executive Producer Kate Galytska
- DP Daniel Landin
- Production Designer Dan Betteridge
- Costume Designer Selina Wong
- Senior Producer Ian Kelly
- Line Producer George Saunders
- Composer Tessellated
- Choreographer Yoann Bourgeois
There's no doubting that Apple's design ascetic, both in their products and marketing, has always been amazing - and the company will be hoping that continues after the news broke that chief designer Sir Jony Ive is to leave the company.
This new spot from Pulse Films director Oscar Hudson is another example of brilliant visuals allied with a great track and a clever concept, from TBWA\Media Arts Lab. The black and white, two-minute film sees an Airpod-wearing man traverse a city using the elastic properties of his surroundings until he is transported to the top of a skyscraper.
