Balletic struggle raises awareness of mental conflict
This arresting film visualises the inner conflict of those suffering from guilt and self-loathing.
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Credits
View on- Agency The Richards Group, Inc.
- Production Company DIVISION7
- Director Isaac Ravishankara
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Credits
View on- Agency The Richards Group, Inc.
- Production Company DIVISION7
- Director Isaac Ravishankara
- Art Director Amanda Jackson
- Copywriter Katie Bernet
- Creative Director Greg Christensen
- Creative Director Rob Hollenbeck
- Producer Kristen Martin
- DP Isaac Bauman
- Executive Producer David Richards
- Executive Producer Kamila Prokop
- VFX Company Method Studios/Los Angeles
- Color Company Company 3/Los Angeles
- Audio Post Ring The Alarm
- Executive Producer Colette Huemer
- Executive Creative Director Stephan Altman / (Composer)
- Composer Mike Haziza
- Sound Designer Eddie Kim
- Producer Matthew Day
- Editor Ellie Johnson
- Senior Producer Joanna Hall
- Colorist Joseph Bicknell
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Credits
powered by- Agency The Richards Group, Inc.
- Production Company DIVISION7
- Director Isaac Ravishankara
- Art Director Amanda Jackson
- Copywriter Katie Bernet
- Creative Director Greg Christensen
- Creative Director Rob Hollenbeck
- Producer Kristen Martin
- DP Isaac Bauman
- Executive Producer David Richards
- Executive Producer Kamila Prokop
- VFX Company Method Studios/Los Angeles
- Color Company Company 3/Los Angeles
- Audio Post Ring The Alarm
- Executive Producer Colette Huemer
- Executive Creative Director Stephan Altman / (Composer)
- Composer Mike Haziza
- Sound Designer Eddie Kim
- Producer Matthew Day
- Editor Ellie Johnson
- Senior Producer Joanna Hall
- Colorist Joseph Bicknell
From battle-scarred soldiers, to working parents forced to be separated from their children, guilt can cause varying degrees of ‘moral injury’ that can lead to mental health issues.
That's the message faith-based charity Volunteers of America wanted to convey in this campaign The War Inside, which was created by Dallas agency The Richards Group and depicts psychological conflict via a street 'fight' between a man and his alter ego.
Directed by Isaac Ravishankara through Division7, the film's engaging dance was devised by Israeli choreographer Danielle Agami using a combative, athletic dance style from Isreal known as Gaga. It was launched to mark last week’s World Suicide Prevention Day.
