Barbour comes bearing gifts

Last year saw the kind-hearted bear from Peru buy a gift for Mr Brown, one of Paddington's adoptive parents, while, for 2022, he turns his gift-giving attention to curmudgeonly neighbour, Mr Curry. 

The spot is called One-of-a-Kindness and uses the original Peggy Fortnum illustration style, which has only ever been animated by Barbour. The 90-second commercial follows the adventures of Paddington as he comes up with an idea for a thoughtful gift for his misunderstood and sometimes grumpy neighbour.

The beautiful, hand-painted 2D animation was, like last year, created by againstallodds and produced by Passion Pictures London. The film was created in TV Paint and Aftereffects, with painstaking effort made to faithfully bring Fortnum’s signature style to life. Every frame of the animation is hand drawn and painted with more than 3,000 hours of work going into the design, animation and composition of the final film.

As part of Barbour’s Wax for Life initiative to extend the life of their garments, the film focuses on Barbour Re-Loved, a circularity initiative which enables customers who no longer have a use for their Barbour wax jacket to hand it back in return for a voucher. Barbour cleans, re-waxes and repairs the jacket ready for it to be ‘re-loved’ in a new home, thus extending the life of the jacket. 

“We are delighted to feature Paddington in our Christmas film," said Paul Wilkinson, Group Marketing Director & MD, USA at Barbour. "Extending the life of our garments has been at the heart of our brand for over 100 years and, through Barbour Re-Loved, a key focus of our Wax for Life initiative, we have been able to demonstrate in a humorous and sentimental way, the importance of upcycling and how much a thoughtful and unique present can mean particularly at Christmas time.”