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Barclaycard – Paradise

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This new campaign from Droga5 London, called Paradise, centres on Wasel Ali, owner of the eponymous Paradise restaurant, and his belief that 'Every Customer Matters'.

Whether it's a local regular or international film star, everyone, says Ali, gets the ‘Paradise’ treatment. 

The spot, which was directed by Droga5's CCO David Kolbusz, through Biscuit Filmworks, has Wasel tell the true story of the time this theory was put to the test, when Helena Bonham Carter, star of Fight Club, Sweeney Todd and The King's Speech, actually showed up and ordered a take-away. 

But do their recollections of the encounter match?

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