Barclaycard heads to Paradise
Helena Bonham Carter stars in this new campaign for the credit card company that sees her recall a trip to Paradise.
Credits
View on- Agency Droga5/London
- Production Company Biscuit Filmworks/UK
- Director David Kolbusz
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Credits
View on- Agency Droga5/London
- Production Company Biscuit Filmworks/UK
- Director David Kolbusz
- Chief Creative Officer David Kolbusz
- Talent Helena Bonham Carter
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Credits
powered by- Agency Droga5/London
- Production Company Biscuit Filmworks/UK
- Director David Kolbusz
- Chief Creative Officer David Kolbusz
- Talent Helena Bonham Carter
This new campaign from Droga5 London, called Paradise, centres on Wasel Ali, owner of the eponymous Paradise restaurant, and his belief that 'Every Customer Matters'.
Whether it's a local regular or international film star, everyone, says Ali, gets the ‘Paradise’ treatment.
The spot, which was directed by Droga5's CCO David Kolbusz, through Biscuit Filmworks, has Wasel tell the true story of the time this theory was put to the test, when Helena Bonham Carter, star of Fight Club, Sweeney Todd and The King's Speech, actually showed up and ordered a take-away.
But do their recollections of the encounter match?