Betway picks a winner
A new campaign for the betting company takes the viewer on a journey through the history of mankind, and focuses on the evolution of competitions and our intuitions related to them.
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Credits
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- Production Company BWGTBLD
- Director Philippe Tempelman
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Credits
View on- Production Company BWGTBLD
- Director Philippe Tempelman
- Managing Partner/Executive Producer Jakob Preischl
- Producer Leonard Leis
- Editor Paul Hardcastle
- Post Production Copenhagen Visual
- DP Khalid Mohtaseb
- Colorist Mikey Pehanich
- VFX Supervisor Mikael Balle
- VFX Supervisor Alexander Schepelern
- Composer Hakan Eriksson
- Sound Engineer Aaron Reynolds
- Voice Casting Claudia Hesse
- Creative Director Daniel Schaefer
- Creative Director Szymon Rose
- Producer Christine Kastens
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Credits
powered by- Production Company BWGTBLD
- Director Philippe Tempelman
- Managing Partner/Executive Producer Jakob Preischl
- Producer Leonard Leis
- Editor Paul Hardcastle
- Post Production Copenhagen Visual
- DP Khalid Mohtaseb
- Colorist Mikey Pehanich
- VFX Supervisor Mikael Balle
- VFX Supervisor Alexander Schepelern
- Composer Hakan Eriksson
- Sound Engineer Aaron Reynolds
- Voice Casting Claudia Hesse
- Creative Director Daniel Schaefer
- Creative Director Szymon Rose
- Producer Christine Kastens
Since the dawn of man competition has been at the heart of human nature, as this new campaign for Betway establishes.
From a caveman facing a sabertooth tiger and David staring down Goliath, to sword fights, boxing bouts and tennis matches, picking a winner (or not, as is often the case) is hardwired into us.
Created by David+Martin Munich, with direction from BWGTBLD's Philippe Tempelman, I Bet It My Way is a fast-paced and stylish spot that covers a lot of ground in its 90-second run time.
"Right from the start of working on this project it was crucial for us to come up with something unseen, because the monotony in the betting category as a whole felt incredibly boring to us," said David Stephan, Founder and Creative Director at David+Martin. "We are delighted that we found the production company BWGTBLD who understood our vision straight away and put a lot of passion into all of this. Thanks to the trust we received from Betway we were able to create this extraordinary film.“
