Teenage nightmare
In another hard-hitting promo for Sandy Hook Promise, BBDO New York reappropriates Katy Perry's Teenage Dream with some real-life shooting survivors.
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Credits
View on- Agency BBDO/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
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Credits
View on- Agency BBDO/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Chief Creative Officer David Lubars
- Executive Creative Director Peter Alsante
- Creative Director Jim Connolly
- HP Alex Gianni
- Producer Molly Ross
- Senior Music Producer Julia Millison
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Drew Santarsiero
- Head of Production Alex Hughes
- Associate Producer Leah Fleischmann-Allina
- DP David Devlin
- Edit /Conform/Finishing Company Mackcut
- Executive Producer Gina Pagano
- Editor Ian Mackenzie
- Assistant Editor Cooper McLane
- Lead Flame Artist Jimmy Hayhow
- Interview Editor Franklin Ponce
- Interview Editor Mike Leuis
- Colorist Alex Bickel
- Executive Producer Claudia Guevara
- Music Company Human Music & Sound Design/USA
- Creative Lead/Chief Engineer Sloan Alexander
- Executive Producer James Dean Wells
- Arranger Sloan Alexander
- Associate Producer Mark Perez
- Line Producer Catalina Restrepo
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Chief Creative Officer David Lubars
- Executive Creative Director Peter Alsante
- Creative Director Jim Connolly
- HP Alex Gianni
- Producer Molly Ross
- Senior Music Producer Julia Millison
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Drew Santarsiero
- Head of Production Alex Hughes
- Associate Producer Leah Fleischmann-Allina
- DP David Devlin
- Edit /Conform/Finishing Company Mackcut
- Executive Producer Gina Pagano
- Editor Ian Mackenzie
- Assistant Editor Cooper McLane
- Lead Flame Artist Jimmy Hayhow
- Interview Editor Franklin Ponce
- Interview Editor Mike Leuis
- Colorist Alex Bickel
- Executive Producer Claudia Guevara
- Music Company Human Music & Sound Design/USA
- Creative Lead/Chief Engineer Sloan Alexander
- Executive Producer James Dean Wells
- Arranger Sloan Alexander
- Associate Producer Mark Perez
- Line Producer Catalina Restrepo
Since the 50s, being a teenager has been associated with palling around with buddies, mustering the courage to talk to crushes, and worrying about getting a smooch on prom night.
However, the crushing reality for the current generation of teens in America, returning to school after a year of the most gun violence on record, is that life and death are more pressing concerns than likes or zits.
Subverting Katy Perry’s famous ode to adolescent innocence, BBDO New York's latest for Sandy Hook Promise, Teenage Dream, re-records the track with real school shooting survivors reciting the lyrics, emotively illustrating how the dream can be stolen.
Sensitively helmed by Henry-Alex Rubin of SMUGGLER (partnering with BBDO NY and SHP for the fifth time), the film's real punch comes from its second half; the participants revealing the devastating circumstances by which they survived their attacks in a relentless, heartbreaking series of poignant tableaux.
