Brewdog’s latest strips away artificial lifestyle ideals
The newest spot from Brewdog by MediaMonks acts as a critique on the false dreams sold on billboards.
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Credits
View on- Agency MediaMonks/UK
- Production Company Compulsory
- Director Taz Tron Delix
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Credits
View on- Agency MediaMonks/UK
- Production Company Compulsory
- Director Taz Tron Delix
- Editing The Assembly Rooms
- Color No.8
- Sound/VFX MediaMonks/Netherlands
- Sound/VFX MediaMonks/UK
- DP Harry Wheeler
- Executive Producer Kadri Mahmoud
- Producer James Cross
- Editor Ed Cooper
- Colorist Alex Gregory
- Executive Producer Charlie Morris
- Composer/Sound Designer Vincent Jacobs
- Creative Vic D'Andrea
- Creative Marta Morientes
- Creative Director Tom Genower
- Design Director Eric Chia
- Designer Benas Mazeika
- Designer Patrick Glavee
- Designer Camille Magnan
- Editor Liam Hawe
- Executive Creative Director Jimmy Blom
- Lead Designer Camille Magnan
- Post Producer Femke Kampschreur
- Producer Tori Devgun
- Senior Producer Gina McCoubrey
- VFX Producer Ovul Kocaman
- VFX Supervisor Patrick Mere
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency MediaMonks/UK
- Production Company Compulsory
- Director Taz Tron Delix
- Editing The Assembly Rooms
- Color No.8
- Sound/VFX MediaMonks/Netherlands
- Sound/VFX MediaMonks/UK
- DP Harry Wheeler
- Executive Producer Kadri Mahmoud
- Producer James Cross
- Editor Ed Cooper
- Colorist Alex Gregory
- Executive Producer Charlie Morris
- Composer/Sound Designer Vincent Jacobs
- Creative Vic D'Andrea
- Creative Marta Morientes
- Creative Director Tom Genower
- Design Director Eric Chia
- Designer Benas Mazeika
- Designer Patrick Glavee
- Designer Camille Magnan
- Editor Liam Hawe
- Executive Creative Director Jimmy Blom
- Lead Designer Camille Magnan
- Post Producer Femke Kampschreur
- Producer Tori Devgun
- Senior Producer Gina McCoubrey
- VFX Producer Ovul Kocaman
- VFX Supervisor Patrick Mere
Promoting Brewdog’s Lost Lager, the 60”, black and white, spoken word-centred spot, created by MediaMonks, acts as a piece of social commentary on the inauthentic allure regularly promoted in advertising.
Directed by Taz Tron Delix through Compulsory, the raw and rebellious nature of the brewery comes through in the gritty shots of a market square as the film focusses on the everyday people that pose a stark contrast with the surrounding glamorous, pixelated posters.
Asking who we think we are, it asserts that the general public continues to sip on “pint after pint of poorly crafted dreams”, concluding that Lost Lager hides behind no such façade and retains an authenticity for the people.
