Can a shanty rock the world?
With ShantyTok for Spark, Sanjay De Silva and Colenso BBDO tell the story of a teenager whose viral discovery unleashes a passion for the ocean.
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Credits
View on- Agency Colenso BBDO/Auckland
- Production Company Division/Australia
- Director Sanjay De Silva
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Credits
View on- Agency Colenso BBDO/Auckland
- Production Company Division/Australia
- Director Sanjay De Silva
- Executive Producer Genevieve Triquet
- Editing The Editors
- Editor Leila Gaabi
- Post Production Fin Design + Effects
- VFX Artist Mikey Brown
- Music/Sound Franklin Rd
- Producer Yolande Dewey
- DP Ginny Loane
- Colorist Fergus Rotherham
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Colenso BBDO/Auckland
- Production Company Division/Australia
- Director Sanjay De Silva
- Executive Producer Genevieve Triquet
- Editing The Editors
- Editor Leila Gaabi
- Post Production Fin Design + Effects
- VFX Artist Mikey Brown
- Music/Sound Franklin Rd
- Producer Yolande Dewey
- DP Ginny Loane
- Colorist Fergus Rotherham
Taking us on a journey from the deck of a 19th-century ship to the mind of a 21st-century teenager would be a tall ask for most directors, but in the assured hands of DIVISION director Sanjay De Silva it makes for a wild ride.
Telling the story of Willa, a teenage girl who discovers a passion for the ocean after coming across a rendition of the sea shanty Soon May The Wellerman Come on TikTok, ShantyTok takes an existing phenomenon and turns it into much more, expressing the power inherent in entertainment.
Created by Colenso BBDO for NZ telecommunication company Spark, the film impresses with how it takes the ultra-stylised look of many tech-based ads but uses it to tell an important story of self-discovery and impact.
Spark’s Brand Partner, Ingrid Bennie says, “ShantyTok perfectly demonstrates our platform of Little Can Be Huge - how a seemingly frivolous piece of entertainment could be so much more than just a tool to amuse or distract. Entertainment has the power to build connections, start conversations and ultimately build a deeper understanding of the world around us.”
“We’re super excited and proud to have this campaign live," adds Colenso BBDO Group Business Director, Renata Gordon. "We believe it’s a progressive reflection of the changing way we interact with entertainment today.
"With Spark’s unique network of entertainment – from TV to sport to gaming to music – you don’t just get to explore and discover a whole universe of entertainment, you can explore and discover who you are. Or can be.”
