Cannondale’s carbon sculpture
The Corner London launches a campaign for the bike brand inspired by Michelangelo’s creative process.
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Credits
View on- Agency The Corner London
- Production Company Trizz
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Credits
View on- Agency The Corner London
- Production Company Trizz
- Creative Director Oriol Puig
- Executive Producer Christopher Vulpi
- Chief Creative Officer Tom Ewart
- Producer Tom Ayling
- Creative Director Marcel Hita Baro
- Head of Production/Producer Simon Bath
- Art Director Laura Ibanez
- 3D Lead Oriol Mayolas
- Editor Joan Solsona
- 2D Lead/Color Mikel Gomez
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Corner London
- Production Company Trizz
- Creative Director Oriol Puig
- Executive Producer Christopher Vulpi
- Chief Creative Officer Tom Ewart
- Producer Tom Ayling
- Creative Director Marcel Hita Baro
- Head of Production/Producer Simon Bath
- Art Director Laura Ibanez
- 3D Lead Oriol Mayolas
- Editor Joan Solsona
- 2D Lead/Color Mikel Gomez
This exquisitely crafted spot, produced by Trizz, drew on the Italian renaissance sculptor’s reply when he was asked how he created his most famous work, the 17-foot high statue of David that sits outside the Palazzo Vecchio, Florence.
“I saw the angel in the marble and carved until I set him free,” the artist responded.
Titled Sculpted by Speed and accompanied by an exhilarating soundscape, this epic bit of bike design porn opens with a block of carbon crumbling away, elements swirl around, an invisible bike in the night curves around mountain bends, and eventually, the all-new LAB71 SuperSix EVO emerges.
The culmination of more than fifty years of cycling innovation and design, it is among the brand’s premium products being one of the fastest, most lightweight road bikes ever made.
