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CarLotz – Family Traditions

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We've all been there. That awkward moment when your mum or dad says they just want 'a little chat'.

You know it's going to be as embarrassing for them as it is for you - almost, anyway - but what can you do? In this duo of spots from Arts & Letters Richmond and O Positive director Jess Coulter, that scenario is given a comedic twist as two parents take it upon themselves to talk to their kids about used cars.

“Carlotz is all about celebrating not just the cars they sell but the people who buy them, and that’s what this campaign does; celebrates: Used Car People” said Nick Kaplan, ECD at Arts & Letters. “Because behind every used car sold at Carlotz is a person who was smart enough to buy it in the first place. And it turns out my father in-law was right all along: there’s nobody smarter or savvier than a used car person.”  

CarLotz – Becoming a Used Car Woman

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