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SUPER BOWL 25
ChatGPT joins the dots
The evolution of man is given a spotty retelling in this stark and beautiful animation for the OpenAI service.
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powered byFrom fire and the wheel to TV and the internet, OpenAI's Super Bowl spot for ChatGPT manages to squeeze human evolution into 60 seconds of magic.
Using dots as both a metaphor for humble beginnings as well as a stark and wonderful stylistic choice, The Intelligence Age brings recognisable and vivid images to life in its fast-moving journey.
Attention-grabbing and thought-provoking, this surprise number from the brand (trust us, we're trying to find credits) is a creative-led SB winner.
