Share

ChatGPT – The Intelligence Age

Credits
View on





Unlock full credits and more with a shots membership

Credits powered by

From fire and the wheel to TV and the internet, OpenAI's Super Bowl spot for ChatGPT manages to squeeze human evolution into 60 seconds of magic.

Using dots as both a metaphor for humble beginnings as well as a stark and wonderful stylistic choice, The Intelligence Age brings recognisable and vivid images to life in its fast-moving journey.

Attention-grabbing and thought-provoking, this surprise number from the brand (trust us, we're trying to find credits) is a creative-led SB winner.

Share