Chevrolet stops the clock
In a colourful campaign narrated by actress Fernanda Torres, WMcCANN captures the vehicle brand’s presence in cleverly freeze-framed moments from Brazilian history.
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Credits
View on- Agency WMcCann/Sao Paulo
- Production Company Lobo
- Director Gabriel Nobrega
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Credits
View on- Agency WMcCann/Sao Paulo
- Production Company Lobo
- Director Gabriel Nobrega
- Post Production Lobo
- Post Production Loquemira
- Post Production Tribbo Post
- Color Clandestino/Brazil
- Audio Production AudioInk
- Chief Creative Officer Hugo Rodrigues
- Chief Creative Officer Dani Ribeiro
- Executive Creative Director Alessandra Sadock
- Creative & Content Director Andre Leotta
- Creative & Content Director Carolina Patrocinio
- Associate Creative Director Erich Moreira
- Associate Creative Director Marcus Mesquita
- Creative Fabiano Goncalves
- Creative Leonardo Marcal
- Creative Monique Anholeti
- Creative Leandro Pinheiro
- Creative Alexandre Santos
- Head of Production (HP) Camila Naito
- Director OS OLGA
- Executive Producer Fernando Alcantara
- Art Director Marcelo Escanuela
- Executive Producer Francisco Puech
- DP OS OLGA
- Editor Lucas Mello
- Assistant Editor Matheus Miglionico
- Post Supervisor Cadu Cipolla Luca
- Head of Post Production/Post Production Supervisor Tatiana Caparelli
- Post Producer Livia Portugal
- Creative Director Bibinho Carvalho
- VFX Supervisor Sergio D’ Piazza
- Audio Producer Isabel Lenza
- Audio Producer Filipe Derado
- Executive Producer Anna Di Giacomo
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency WMcCann/Sao Paulo
- Production Company Lobo
- Director Gabriel Nobrega
- Post Production Lobo
- Post Production Loquemira
- Post Production Tribbo Post
- Color Clandestino/Brazil
- Audio Production AudioInk
- Chief Creative Officer Hugo Rodrigues
- Chief Creative Officer Dani Ribeiro
- Executive Creative Director Alessandra Sadock
- Creative & Content Director Andre Leotta
- Creative & Content Director Carolina Patrocinio
- Associate Creative Director Erich Moreira
- Associate Creative Director Marcus Mesquita
- Creative Fabiano Goncalves
- Creative Leonardo Marcal
- Creative Monique Anholeti
- Creative Leandro Pinheiro
- Creative Alexandre Santos
- Head of Production (HP) Camila Naito
- Director OS OLGA
- Executive Producer Fernando Alcantara
- Art Director Marcelo Escanuela
- Executive Producer Francisco Puech
- DP OS OLGA
- Editor Lucas Mello
- Assistant Editor Matheus Miglionico
- Post Supervisor Cadu Cipolla Luca
- Head of Post Production/Post Production Supervisor Tatiana Caparelli
- Post Producer Livia Portugal
- Creative Director Bibinho Carvalho
- VFX Supervisor Sergio D’ Piazza
- Audio Producer Isabel Lenza
- Audio Producer Filipe Derado
- Executive Producer Anna Di Giacomo
Marking 100 years of Chevrolet in Brazil, this innovative and captivating campaign created by WMcCann portrays the car brand’s evolution alongside milestone moments in the country’s recent history.
Narrated by actress Fernanda Torres, 100 year in Brazil takes viewers through key events including the achievement of women's voting rights, the Diretas Já movement, World Cup victories, and the challenges faced during the pandemic.
Directed by Gabriel Nobrega and OS OLGA through Lobo, the production concept features a camera acting as an omnipresent observer, witnessing different eras. It integrates visual engineering, initially designed in a digital environment, creating a unique frozen-time effect while maintaining narrative fluidity. To achieve a convincing historical accuracy, a meticulous study of each period was conducted, covering art direction, costumes, and makeup.
