Cisco’s frozen assets
The IT brand’s cool ad utilises freeze-frame video effects to depict how a cyber-attack can bring a company to a standstill.
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Credits
View on- Agency BETC/Paris
- Production Company Division/France
- Director Thierry Poiraud
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Credits
View on- Agency BETC/Paris
- Production Company Division/France
- Director Thierry Poiraud
- Post Production/VFX Firm Studio
- Music/Sound GUM/Paris
- DP Matias Boucard
- Production Designer Alexandre Vivet
- Executive Producer Charlotte Lepot
- Editor Benjamin Weill
- Editor Elodie Fouqueau
- Colorist Arthur Paux
- Art Director Thomas Defert
- Chief Creative Officer Remi Babinet
- Copywriter Olivier Mille
- Creative Director Jerome Galinha
- Producer David Green
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Credits
powered by- Agency BETC/Paris
- Production Company Division/France
- Director Thierry Poiraud
- Post Production/VFX Firm Studio
- Music/Sound GUM/Paris
- DP Matias Boucard
- Production Designer Alexandre Vivet
- Executive Producer Charlotte Lepot
- Editor Benjamin Weill
- Editor Elodie Fouqueau
- Colorist Arthur Paux
- Art Director Thomas Defert
- Chief Creative Officer Remi Babinet
- Copywriter Olivier Mille
- Creative Director Jerome Galinha
- Producer David Green
Created by BETC/Paris and directed by Thierry Poiraud, through Division, the slickly edited spot promotes Cisco’s security tech.
Titled Secure Freeze, the film features an imaginatively realised cyber breach that causes office business to come to a grinding halt – paperwork floats mid-air, a spilt smoothie is caught mid-fall.
With post production by FIRM, the ad is a masterful example of mixed motion as an unfrozen woman leaps and dances around frozen in time and creating mischief, till she clicks on the Cisco security system that allows normal service to be resumed.
