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Clearscore – It’s Time To Be Clear

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Created for ClearScore by London agency Atomic and directed by Si&Ad through Academy Films, the campaign depicts the emotional benefits of managing your credit score efficiently through a tender human story. 

Following a loving father and son as they navigate the little ups and downs and jokey naggings of living together, the spot, It’s Time to Be Clear, expresses the son’s excitement when his improved credit score means he can get his own place, and the father’s moment of bittersweet realisation that he’ll miss gently nagging his son!

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