Coors sets the stakes high
Iconic beer brands brawl it out to be the star of the multinational drinks company's competitive Super Bowl campaign directed by Ian Pons Jewell.
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Credits
View on- Agency Droga5/New York
- Production Company ProdCo
- Director Ian Pons Jewell
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Credits
View on- Agency Droga5/New York
- Production Company ProdCo
- Director Ian Pons Jewell
- Executive Producer Maddi Carlton
- Editing The Den Editorial
- Editor Tobias Suhm
- Executive Post Producer Jennifer Mersis
- Senior Post Producer Kortney Rubottom
- VFX Framestore/New York
- Creative Director VFX Martin Lazaro
- Executive VFX Producer Heino Henning
- Color Company 3/New York
- Colorist Tim Masick
- Color Producer Ryan Moncrief
- Music/Sound Design/Mix String and Tins
- Music Supervision Lawrence Kendrick
- Music Supervision Laura-Leigh Smith
- Sound Designer/Audio Mixer Lawrence Kendrick
- Sound Designer/Audio Mixer Jim Stewart / (Audio Mixer)
- Head of Production Matt Sanders / (Head of Production)
- Producer Doochy Moult
- DP Mauro Chiarello
- Assistant Editor Evan Carp
- Composer Joseph Alexander
- Sound Designer/Audio Mixer Nigel Manington
- Art Director Grant Bauley
- Associate Producer Matthew Mintz
- Chief Creative Officer Scott Bell
- Copywriter Nathan Bennett
- Executive Creative Director Chris Colliton
- Executive Creative Director Kevin Weir
- Executive Producer Dave Stephenson
- HP Ruben Mercadal
- HP Jennifer Mann
- Senior Art Director Ethan Bennett
- Senior Copywriter Blake Morris
- Senior Producer Kyla Bridge
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Credits
powered by- Agency Droga5/New York
- Production Company ProdCo
- Director Ian Pons Jewell
- Executive Producer Maddi Carlton
- Editing The Den Editorial
- Editor Tobias Suhm
- Executive Post Producer Jennifer Mersis
- Senior Post Producer Kortney Rubottom
- VFX Framestore/New York
- Creative Director VFX Martin Lazaro
- Executive VFX Producer Heino Henning
- Color Company 3/New York
- Colorist Tim Masick
- Color Producer Ryan Moncrief
- Music/Sound Design/Mix String and Tins
- Music Supervision Lawrence Kendrick
- Music Supervision Laura-Leigh Smith
- Sound Designer/Audio Mixer Lawrence Kendrick
- Sound Designer/Audio Mixer Jim Stewart / (Audio Mixer)
- Head of Production Matt Sanders / (Head of Production)
- Producer Doochy Moult
- DP Mauro Chiarello
- Assistant Editor Evan Carp
- Composer Joseph Alexander
- Sound Designer/Audio Mixer Nigel Manington
- Art Director Grant Bauley
- Associate Producer Matthew Mintz
- Chief Creative Officer Scott Bell
- Copywriter Nathan Bennett
- Executive Creative Director Chris Colliton
- Executive Creative Director Kevin Weir
- Executive Producer Dave Stephenson
- HP Ruben Mercadal
- HP Jennifer Mann
- Senior Art Director Ethan Bennett
- Senior Copywriter Blake Morris
- Senior Producer Kyla Bridge
Miller Light and Coors Light walk into a bar. No, it’s not the start of a bad joke - it’s the opening of brewing company Molson Coors’ innovative, high-stakes Super Bowl campaign, created by New York agency Droga5 through ProdCo.
In the lead up to the big game, the brand released a series of teasers encouraging fans to bet on the details of the final spot released on Sunday, including which drinks it would feature, with a chance of winning $500,000.
In the final spot, titled The High Stakes Beer Ad, ice is thrown, beer mats go flying, and the drink’s famous slogans are quoted whilst the two brews battle it out to take centre stage at the Super Bowl.
At the end of the campaign, Coors pulls the rug to reveal that, actually, this is a Blue Moon commercial, and the Belgian White casually takes the crown.
