Corona initiative lets you pay with plastic
A new campaign for Corona highlights that payment for its beer over the week of World Oceans Day can be made with plastic removed from cities and coastlines.
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Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Production Company Somesuch
- Director Pantera
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Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Production Company Somesuch
- Director Pantera
- Post Production Glassworks Amsterdam
- Grade Framestore/London
- Sound Design Wave Recording Studios/Amsterdam
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Alvaro Sotomayor
- Art Director Anyaa Dev
- Art Director Riccardo Rachello
- Copywriter Jake Barnes
- Copywriter Ankita Tobit
- HP Joe Togneri
- Producer Elissa Singstock
- Producer Soey Lim
- Producer Karen Whitehouse
- Producer Javier Perroud
- Producer Stephanie Whitehead
- Interactive Producer Alex Smith
- Editor Hiro Ikematsu
- Producer Connor Hollman
- Executive Producer Tash Tan
- DP Mattias Rudh
- Editor Will Judge
- Lead Flame Kyle Obley
- Post Producer Dave Moore / (Producer)
- Colourist Simon Bourne
- Sound Designer Alex Nicholls-Lee
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Amsterdam
- Production Company Somesuch
- Director Pantera
- Post Production Glassworks Amsterdam
- Grade Framestore/London
- Sound Design Wave Recording Studios/Amsterdam
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Alvaro Sotomayor
- Art Director Anyaa Dev
- Art Director Riccardo Rachello
- Copywriter Jake Barnes
- Copywriter Ankita Tobit
- HP Joe Togneri
- Producer Elissa Singstock
- Producer Soey Lim
- Producer Karen Whitehouse
- Producer Javier Perroud
- Producer Stephanie Whitehead
- Interactive Producer Alex Smith
- Editor Hiro Ikematsu
- Producer Connor Hollman
- Executive Producer Tash Tan
- DP Mattias Rudh
- Editor Will Judge
- Lead Flame Kyle Obley
- Post Producer Dave Moore / (Producer)
- Colourist Simon Bourne
- Sound Designer Alex Nicholls-Lee
An estimated 8 million metric tonnes of plastic pollution enter the world’s oceans each year.
With this in mind, Corona is accepting plastic that has been intercepted in cities and on the coast as payment for beer during the week of World Oceans Day [Saturday June 8].
This accompanying spot, which sees the potential journey of a plastic bag from the bag's point of view, has been created by Wieden+Kennedy Amsterdam and directed by Anonymous x Somesuch's Pantera.
Hundreds of locations around the world are involved in the initiative, which includes recycling machines in key retailers and popular bars in Mexico, Brazil, Italy, Spain and Colombia. Corona and Parley for the Oceans, who have been working together since 2017, are not only ensuring the plastic received is upcycled and given a second life, but also taking the opportunity to incentivise participants to avoid plastic altogether with educational messaging on-site. You can find participating locations at protectparadise.com/paywithplastic.
