Corta! aims to cut sexual harassment
This new campaign for the association, created by Leo Burnett Tailor Made, shines a spotlight on the need for a behavioural change in the industry, with the aim of raising awareness of sexual harassment.
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Credits
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Credits
View on- Agency Leo Burnett Tailor Made/Sao Paulo
- Chief Creative Officer Marcelo Reis
- Creative Director Pedro Prado
- Executive Creative Director Pedro Utzeri
- Art Director Andre Fukumoto
- Copywriter Dudu Barcelos
- Copywriter Pedro Prado
- Producer Maria Fernanda Moura
- Producer Luciana Kley
- Content Director Andreza Aguiar
- Digital Producer Denis Gustavo
- Audio Post Satelite Audio
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Credits
powered by- Agency Leo Burnett Tailor Made/Sao Paulo
- Chief Creative Officer Marcelo Reis
- Creative Director Pedro Prado
- Executive Creative Director Pedro Utzeri
- Art Director Andre Fukumoto
- Copywriter Dudu Barcelos
- Copywriter Pedro Prado
- Producer Maria Fernanda Moura
- Producer Luciana Kley
- Content Director Andreza Aguiar
- Digital Producer Denis Gustavo
- Audio Post Satelite Audio
Corta! (in English, Cut!) is the Pact for Anti-Harassment in the Audiovisual Industry, created in 2017 by APRO (the Brazilian Association of Production of Audiovisual Works).
This trio of videos for the initiative take the form of a script, and depict situations of abusive behaviour. “The problem exists, and it’s everyone’s responsibility to prevent that kind of attitude, regardless of gender," says Marianna Souza, APRO CEO and one of the Corta! leaders. "Corta! is an awareness pact against harassment in the audiovisual industry that emphasises the need for a behavioural change that reaches every professional in the industry: women and men can both be victims of harassment."
The three films, Apartment, Hotel [both below], and Set [above] are based on real stories that portray situations of abusive behaviour that took place at parties, official events, and even during a typical workday on a production shoot, and which involved directors, producers, actors, and other people from the audiovisual industry.
